Event branding for the Open House day of the school to guide visitors to Piktura's physically detached Illustration building ("Le Link"), our team designed "OFF : THE PATH", a comprehensive visual identity and wayfinding system that won 1st Place and was fully implemented for the event.
The concept turns a geographical challenge into a creative adventure: "OFF" represents stepping aside from conventional standards to explore uncharted artistic territories, while "THE PATH" refers to the physical road leading visitors to the building.
The official event poster. A high-contrast dark background combined with vibrant characters to spark curiosity and announce the open house.
Color-coded identity badges tailored for each type of participant.
Tactile collectibles for visitors to take a piece of "OFF : THE PATH" home.
Welcome screens and Instagram templates designed to build online hype.
Custom door plates. Each level is represented by a unique, color-coded character that highlights the student's growth.
Friendly street decals that served as physical stepping stones, guiding visitors step-by-step to our creative hub.
Our project was selected as the winning identity by Piktura. It was incredibly rewarding to see our designs guide hundreds of families. In fact, the school loved the signage and floor graphics so much they decided to keep them up permanently!
Special thanks to my talented teammates: @anmuddrielle, @busraozka
@di.morillo (Me!)
